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Revenue First Startup Strategy

by | Mar 7, 2024 | Go-to-Market, Startup Sales, Startups

I joined host Fred Schonenberg on the Venture Fuel Podcast to compare notes on tech accelerators, investing, and the difficulties in supporting climatetech startups.

In this episode, we delved into the world of early-stage startup strategy. We explored the crucial importance of finding early adopters and achieving product-market fit, highlighting the need to shift focus from solely raising capital. Join us as we unveil key insights and valuable strategies to propel your startup’s success.

Channel Sales – Not a Silver Bullet

by | May 22, 2018 | Founder Focus, Go-to-Market, Market Strategy, Startup Sales, Startups

The lure of distribution partners is a very costly, bright shiny object for a startup tech company. I see channels treated as a silver bullet sales option far too frequently and saddened that this advice often comes from mentors and investors who don’t understand the fundamentals of early-stage tech adoption. I’ve been preaching the demand-first then distribution approach for longer than I care to remember and this Andreessen Horowitz podcast on B2B2C nails it. Startup founders that think they can jump the queue and proceed directly to a partner sales model should rethink their go-to-market.

a16z Podcast: B2B2C