Figuring out the sales model for your startup takes time. If it’s your first rodeo, chances are you’ll try different tactics before you find the one that works for you and is truly a scalable rinse-and-repeat model. This is not meant to be discouraging; every founder...

Of the many things that are keeping you from getting traction with your early-adopter customers, Price is probably not one of them. The tendency to offer your product for free, especially in the enterprise B2B market, is very tempting but completely misguided. Early...

I had the pleasure of joining Sergio on his Be Yourself Podcast to talk about startups, overthinking, and how a founder's toxic certainty can kill even the best of ideas. You can view this episode at the link below. Toxic Certainty Is Killing Your Startup — Product...