Startup Sales Confusion
Figuring out the sales model for your startup takes time. If it’s your first rodeo, chances are you’ll try different tactics before you find the one that works for you and is truly a scalable rinse-and-repeat model.
This is not meant to be discouraging; every founder goes through a process of tweaking their sales and go-to-market strategy. That learning process establishes a strong foundation for your startup’s culture and guides future hiring.
The key is to start early. Sales strategy is a byproduct of thoughtful customer discovery and market validation. Do those things before you build the product, and you will have a head start on what selling to your customers should look like when the product is ready to launch.
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#salesstrategy
#productmarketfit
