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The weekly economic development and startup tech webcast took a field trip to the @CigarCityBeer tasting room for a chat with owner Joey Redner.

There are striking similarities between how Joey researched and started his successful brewing business and how startup founders develop new products. He did a great job summing up the key components to building a successful startup business:

a. Frustration with the current market offerings
b. Market experience with what a solution looks (tastes) like
c. Technical expertise & resources to produce and test your idea
d. Perseverance to solve the problem and create a better product
e. A supportive micro-community of people that deeply share your passion (Beer Geeks)
f. HPRCs – Happy Paying Referenceable Customers

Hooray Beer!